RETAIL BANKING: THINKING STRATEGICALLY ABOUT EFFECTIVE INTERNAL COMMUNICATION

By: Janet Hawkins, CEO & Founder Opterus Inc.

In retail banking, similar to traditional brick and mortar retail, the focus is on the individual consumer. More so now, as customer experience becomes a major differentiator for customer loyalty in all areas of retail, effective internal communication in retail banking will be extremely important as this sector continues to grow.


February 2020